Unit 1
Section A Text
Text A Reflex Buying
Text B Her Choice
Section B Fast Reading
Unit 2
Section A Text
Text A Marketing Wizard
Text B Marge, a Top-notch Salesperson
Section B Fast Reading
Unit 3
Section A Text
Text A Kmart Corporation: Corporate Strategy at the Crossroads（Ⅰ）
Text B Kmart Corporation: Corporate Strategy at the Crossroads（Ⅱ）
Section B Fast Reading
Unit 4
Section A fext
Text A Disney Expands Its Product Mix
Text B The First Postage Stamp
Section B Fast Reading
Unit 5
Section A Text
Text A A Dragon Raises Its Head
Text B Pudong Rises to the Task
Skction B Fast Reading
Unit 6
Section A Text
Text A A Brave New World?
Text B Mrs. Wang Gets a Taste for Credit
Section B Fast Reading
Urut 7
Section A Text
Text A Nasdaq-type Market to Fire up Entrepreneurial Spirit in China
Text B Funds Find a Mutual Admiration Socisty
Section B Fast Reading
Unit 8
Section A Text
Text A The World Bank
Text B Eight Staps to Success in Nagotiating
Section B Fast. Reading
Test 1
Unit 9
Section A Text
Text A Multinationals
Text B The Ups and Downs of Sanyo
……
Unit 10
Unit 11
Unit 12
Unit 13
Unit 14
Unit 15
Vocabulary
Key