Chapter 1  Getting Ready: Business Communication Fundamentals
  i.The Definition of Business Communication
  ii.The Function of Business Communication
  iii.The Categories of Business Communication
  iv.The Characteristics of Business Communication
  v.Over to You
Chapter 2  Communication Strategies
  i.The Process Model (Linear Model)
  ii.Ronald.B.Adler Model (Interactive Model)
  iii.Mary Munter Model (Circular Model)
  iv.Over to You
Chapter 3  Intercultural Business Communication
  i.Understanding Cultures and Communication
  ii.High Context or Low Context?
  iii.Developing Intercultural Business Communication Skills
  iv.Business Anthropogeography: Doing Business around the World
  v.Over to You
Chapter 4  Gender Difference in Communication
  i.Gender Difference
  ii.Psychological Difference between Men and Women
  iii.Educational Difference
  iv.Men and Women at Work
  v.Women in Negotiation
  vi.How to Sell to Women?
  vii.Over to You
Chapter 5  Persuasive Skills (1)
  i.Persuading Oneself before Others
  ii.Setting PersonalObjective
  iii.Developing the Relationship
  iv.Understanding Human Motivation
  v.Over to You
Chapter 6  Persuasive Skills (2)
  i.Asking the Right Questions
  ii.Applying the Power of Personality
  iii.Choosing the Right Approach
  iv.Over to You
Chapter 7  Non-verbal Skills
  i.The Significant Role of Non-verbal Communication
  ii.Non-verbal Delivery Skills
  iii.Non-verbal Listening Skills
  iv.Over to You
Chapter 8  Public Speaking Skills
  i.Fighting down Your Terror
  ii.Presentation Skills
  iii.Debating Skills: To Be or Not tO Be
  iv.Knowing How to Say No
  v.Over to You
Chapter 9  Teamwork or Connection Work?
  i.What Is a Team?
  ii.How to Build an Effective Team?
  iii.Chinese Employees: Ready for Teamwork?
  iv.Over to You
Chapter 10  Business Writing
  i.Fundamentals of Business Writing
  ii.Business Writing Process
  iii.Writing Letters, Memos, Emails and Reports
  iv.Over to You
Chapter 11  Business Negotiation
  i.About Business Negotiation
  ii.Preparation for Negotiations
  iii.Process of Negotiation and Negotiation Tactics
  iv.The Principle: A Win-win Game
  v.Over to You
Chapter 12  Shining Yourself in Meetings
  i.Why Have Meetings?
  ii.What Makes Meetings Effective?
  iii.How to Shine Yourself in Meetings?
  iv.Over to You
Chapter 13  Being an Interviewer Killer
  i.An Interview
  ii.Job Interview
  iii.Qualities Employers Seek
  iv.Being an Interviewer Killer
  v.Over to You
Chapter 14  Bullying at Work
  i.What Is Workplace Bullying?
  ii.How Does Bullying Affect?
  iii.What to Do about Bullying?
  iv.Over to You
Chapter 15  Starting Your Own Business
  i.Six Steps to Start Your Own Business
  ii.Wyin in China
  iii.Business Quotations
  iv.Com'municating with Your Subordinates
  v.Over to You
Bibliography