Chapter1 公司簡報
1-1 公司簡介 Introducing the Company.......... 2
1-2 產品介紹 Product Introduction.................. 6
1-3 圖表運用 Using Graphs in a Presentation.. 10
1-4 業(yè)績描述 Performance Description........... 15
1-5 管理風格 Management Style..................... 19
1-6 企業(yè)文化 Corporate Culture...................... 24
1-7 商業(yè)環(huán)境 Business Environment............... 29
Chapter2 電話溝通
2-1 接打電話 Making calls.............................. 34
2-2 電話留言 Leaving a Message................... 39
2-3 回復電話 Returning the Call...................... 44
2-4 電話預約 Making Appointments................ 49
2-5 變更預約 Changing Appointments..............53
Chapter3 商務戰(zhàn)略
3-1 市場調查 Market Study.............................. 60
3-2 促銷方案 Sales Promotion......................... 64
3-3 網上營銷 Online Marketing....................... 69
3-4 廣告企劃 Advertising................................74
Chapter4 商務會議
4-1 會議籌備 Preparation for a Meeting.......... 80
4-2 會前致辭 Opening Speech....................... 85
4-3 討論議題 Discussion................................. 89
4-4 陳述意見 Representing Ideas................... 94
4-5 贊成與反對 Agreement & Disagreement.....99
4-6 會議結束 Closing a Meeting..................... 10
Chapter5 接待客戶
5-1 迎接客戶 Greeting Client........................110
5-2 客戶引薦 Clients Recommendation........115
5-3 商務著裝 Business Dress Code..............120
5-4 宴會邀請 A Dinner Invitation...................125
5-5 商務用餐 At Dinner.................................129
5-6 實地參觀 Site Visit...................................134
5-7 洽談合作 Business Cooperation.............138
5-8 送別客戶 Seeing Off Clients....................143
Chapter6 商務談判
6-1 討論底線 The Bottom Line of Discussion..150
6-2 讓步確認 Concession and Confirmation...155
6-3 支付方式 Modes of Payment..................161
6-4 商標談判 Negotiation on Trademarks.....168
6-5 價格談判 Negotiation on Prices..............172
6-6 代理方式 Agent Approaches..................178
6-7 合約洽談 Contract Negotiation...............183
Chapter7 商務活動
7-1 開信用證 Opening a L/C.........................190
7-2 協(xié)商代理 Agency....................................195
7-3 新品發(fā)布 New Product Launch...............200
7-4 參加展會 Exhibition.................................205
Chapter8 商務旅行
8-1 預訂機票 Booking a Ticket......................212
8-2 辦理登機 Airport Checking in..................217
8-3 通關入境 Entering a Country...................222
8-4 賓館預訂 Making Hotel Reservations......227
8-5 登記入住 Hotel Checking in....................232
8-6 客房服務 Room Service..........................237
8-7 拜訪客戶 Calling on a Client...................242
Chapter9 商務休閑
9-1 觀光游覽 Sightseeing.............................248
9-2 城市介紹 City Introduction......................253
9-3 吃吃喝喝 Eating and Drinking.................258
9-4 逛街購物 Shopping.................................262
Chapter10商務貿易
10-1 建立關系 Establishing Business Relations....268
10-2 詢價議價 Inquiry and Bargaining...........274
10-3 查看樣品 Sample Inspection..................280
10-4 包裝運輸 Package and Transportation...285
10-5 保險業(yè)務 Insurance................................291
10-6 確定訂單 Orders Confirmation...............298
10-7 支付款項 Effecting Payment...................304
10-8 訴諸仲裁 Resorting to Arbitration...........310
10-9 產品索賠 Product Claim.........................315
10-10 解決沖突 Resolving Conflicts...............320
10-11 處理投訴 Dealing with Complaints.......325
Chapter11企業(yè)人文
11-1 公司福利 Company Benefits..................330
11-2 年終考核 Achievement Assessment......336
11-3 人事調動 Personnel Transfer..................342
11-4 鼓勵&幫助 Encouraging and Helping...  347
11-5 意見&建議 Advice and Suggestions...... 355