Unit 1 Promoting Activities
Section I Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Trying Your Hand
Section Ⅳ Maintaining a Sharp Eye
Passage l Marketing: Key to Producing Bestsellers
Passage 2 Business Is Business Around the World, or is it?
Section Ⅴ Having Some Fun
Unit 2 Company Profiles
Section I Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Trying Your Hand
Section Ⅳ Maintaining a Sharp Eye
Passage l A Perfectly Fa/r Business Deal
Passage 2 A Perfectly Fair Business Deal (Continued)
Section Ⅴ Having Some Fun
Unit 3 Purchase and Payment
Section I Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Trying Your Hand
Section Ⅳ Maintaining a Sharp Eye
Passage l MyShopping Experiences
Passage 2 Convenience Is Most Important
Section Ⅴ Having Some Fun
Unit 4 Training Across Cultures
Section I Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Trying Your Hand
Section Ⅳ Maintaining a Sharp Eye
Passage l My Study-Abroad Experience at Lancaster University
Passage 2 Continuous Learning
Section Ⅴ Having Some Fun
Unit 5 Brands and Advertisements
Section I Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Trying Your Hand
Section Ⅳ Maintaining a Sharp Eye
Passage l BrandName
Passage 2　Brand China
……
Unit 6 Sharing the Loss
Unit 7 Busy Agenda and Schedule
Unit 8 Thinking Global,Acting Local
Self-Assessment
Key & Translation
Ⅴocabulary &Phrases