定 價:¥70.00
作 者: | 冷湖 |
出版社: | 中譯出版社 |
叢編項: | |
標(biāo) 簽: | 暫缺 |
ISBN: | 9787500155607 | 出版時間: | 2018-02-01 | 包裝: | |
開本: | 16開 | 頁數(shù): | 字?jǐn)?shù): |
序 言
第一章
最有商業(yè)范兒的工程師
第二章
創(chuàng)業(yè)不是打麻將
第三章
資本世界的“南極狼”
第四章
山雨欲來風(fēng)滿樓
第五章
企鵝可是土豪命
第六章
決戰(zhàn)在即時通信之巔
第七章
圈地運動開始
第八章
逐鹿電子商務(wù)
第九章
搜索引擎火燒遍野
第十章
企鵝也要玩游戲
第十一章
新戰(zhàn)略讓對手發(fā)狂
第十二章
“企鵝帝國”心語
附錄:“互聯(lián)網(wǎng)+”時代的連接升級
FOREWORD
CHAPTER ONE
AN ENGINEER WITH COMMERCIAL ACUMEN
CHAPTER TWO
ENTREPRENEURSHIP IS NOT A GAME OF MAHJONG
CHAPTER THREE
THE WOLF OF THE CAPITAL WORLD
CHAPTER FOUR
CHALLENGES AND DIFFICULTIES
CHAPTER FIVE
THE PENGUIN WAS BORN RICH
CHAPTER SIX
THE DECISIVE BATTLE BEGAN AT THE TOP
OF THE MOUNTAIN OF INSTANT TELECOMMUNICATION
CHAPTER SEVEN
THE ENCLOSURE MOVEMENT
CHAPTER EIGHT
FIGHTING TO BECOME THE KING OF ONLINE BUSINESS
CHAPTER NINE
SEARCH ENGINES BECOME PREVALENT 291
CHAPTER TEN
THE PENGUIN WANTS TO PLAY
CHAPTER ELEVEN
A NEW STRATEGY DRIVES THE COMPETITION CRAZY
CHAPTER TWELVE
THE INNERMOST WORLDS OF THE PENGUIN EMPIRE
POSTSCRIPT
A SPEECH DELIVERED BY MA HUATENG