Chapter 1　商務職場準備戰(zhàn) Preparation

　　面試交流　Communicating with Interviewers 002

　　巧談優(yōu)點和缺點　Advantages and Disadvantages 007

　　喜提錄用函　Receiving an Offer 011

　　認識新同事　Meeting New Colleagues 016

　　Chapter 2　行政辦公 Administrative Work

　　接聽電話　Answering Phone Calls 022

　　接待來訪　Receiving Guests 027

　　收發(fā)傳真　Sending and Receiving Faxes 032

　　發(fā)送郵件　Sending an Email 036

　　文件歸檔　File Filing 041

　　購買辦公設備　Purchasing Office Equipment 046

　　Chapter 3　商務會議 Business Conferences

　　會前準備　Preparing a Meeting 052

　　會議主持　Hosting a Meeting 057

　　各抒己見　Expressing Opinions 062

　　表達贊同　Showing Agreements 067

　　表達反對　Showing Disagreements 072

　　會議總結　Making Summary 077

　　取消會議　Cancelling a Meeting 082

　　Chapter 4　市場營銷 Marketing

　　市場調(diào)研　Market Research 088

　　市場開發(fā)　Market Development 094

　　銷售策略　Marketing Strategy 099

　　參加展會　Attending Trade Fairs 104

　　產(chǎn)品介紹　Product Presentation 110

　　開發(fā)潛在客戶　Developing Potential Customers 114

　　Chapter 5　客戶接待 Receiving Customers

　　行程安排　Making Arrangements 120

　　機場迎接　Meeting Guests at the Airport 125

　　安頓客戶　Getting Guests Settled 130

　　商務宴請　Business Banquets 135

　　參觀工廠　Showing Guests Around the Factory 140

　　贈送禮物　Giving Gifts 145

　　送別客戶　Seeing off Customers 150

　　Chapter 6　商務談判 Business Negotiation

　　初識客戶　Meeting with Customers 156

　　產(chǎn)品細節(jié)　Product Details 160

　　產(chǎn)品包裝　Product Packing 164

　　洽談交貨期　Discussing Lead Time 169

　　價格談判：折扣率　Price Discussion：Discount 174

　　價格談判：付款方式　Price Discussion：Payment Terms 179

　　貨物保險　Insurance for Goods 184

　　簽訂合同　Signing the Contract 189

　　Chapter 7　貿(mào)易往來 Trade Contacts

　　收款與放單　Receiving Balance & Releasing B / L 194

　　貨物清關　Customs Clearance 199

　　貨物檢查　Cargo Inspection 204

　　索賠與理賠　Claims and Compensation 209

　　糾紛與仲裁　Disputes and Arbitration 215

　　Chapter 8　商務合作Business Cooperation

　　商標注冊與轉(zhuǎn)讓　Trademark Registering & Transferring 222

　　專利申請與轉(zhuǎn)讓　Patent Application & Transferring 227

　　招投標　Tendering and Biding 232

　　產(chǎn)品代理　Applying to Be an Agent 237

　　合資經(jīng)營　Joint Venture 242

　　Chapter 9　商務旅行 Business Trip

　　安排差旅　Trip Arrangements 248

　　差旅準備　Trip Preparations 252

　　差旅報銷　Reimbursement of Travel Expenses 257