UNIT 1 Global Market
Section ⅠEmerging Markets
Section Ⅱ The BRICS
Section Ⅲ A Prosperous China Benefits the World
UNIT 2 Trade Practice
Section ⅠTrade Terms
Section ⅡUCP 600
Section Ⅲ China， More than a World Factory
UNIT 3 Trade Procedure
Section ⅠTrade Procedure
Section ⅡDocuments Used in International Trade Procedure
Section Ⅲ Transportation
UNIT 4 Business Contract
Section Ⅰ Business Contract
Section Ⅱ Sales Contract
Section Ⅲ How to Write a Business Contract
UNIT 5 Management in International Business
Section ⅠInternational Human Resource Management
Section ⅡInternational Operations Management
Section Ⅲ Qualities of an HR Manager
UNIT 6 The Role of Culture in Business
Section ⅠThe Cultural Dimension of International Business
Section ⅡThe Role of Japanese Culture in Business
Section Ⅲ Company Culture
UNIT 7 International Strategic Alliances
Section Ⅰ International Strategic Alliances
Section Ⅱ The Belt and Road Initiative
Section Ⅲ WTO， NAFTA，USMCA and APEC
UNIT 8 Cross-Cultural Communication
Section Ⅰ Cross-Cultural Consultancy in International Business
Section ⅡThe Differences Between Chinese and Western Cultures in International Trade
Section Ⅲ Tips for Successful Cross-Cultural Communication
GLOSSARY