第1章 企業(yè)導師制概述······································································1
1.1 導師與導師制·········································································1
1.2 企業(yè)常見的導師與導師制··························································3
企業(yè)導師類型·········································································3
導師與教練············································································5
企業(yè)導師制類型······································································6
1.3 企業(yè)導師制的價值·································································10
企業(yè)層面·············································································10
導師層面·············································································11
被輔導者層面·······································································11
1.4 企業(yè)導師制的成功要素····························································12
企業(yè)導師制應(yīng)用的常見痛點·····················································12
企業(yè)導師制項目的成功要素·····················································14
1.5 嵌入S-OJT的導師制項目AD5SE模型介紹·································16
S-OJT的起源·······································································16
AD5SE模型介紹···································································17
本章關(guān)鍵點·················································································19
第2章 獲取共識是導師制成功的基礎(chǔ)··················································20
2.1 確認人才需求·······································································20
銷售能力復(fù)制·······································································20
連鎖/零售行業(yè)的人才培養(yǎng)·······················································21
專業(yè)技能類人才培養(yǎng)······························································22
2.2 獲取高管支持·······································································25
2.3 制定導師制項目的目標宣言·····················································27
建立價值證據(jù)鏈····································································27
制定項目目標宣言·································································30
本章關(guān)鍵點·················································································33
第3章 編寫導師管理制度，從制度層面保障導師制落地··························34
3.1 導師的選拔制度（選）···························································35
導師的類型、角色和職責························································35
導師的勝任標準····································································37
導師的招募··········································································39
導師的選拔··········································································40
3.2 導師的任用管理制度（用）·····················································40
檔案管理·············································································40
績效管理·············································································41
積分管理·············································································42
退出機制·············································································42
3.3 導師的發(fā)展和培養(yǎng)體系（育）··················································43
導師的發(fā)展通道····································································43
導師的認證··········································································44
導師學習地圖·······································································45
3.4 導師的激勵制度（激勵）························································46
評優(yōu)與表彰··········································································47
現(xiàn)金報酬與獎勵····································································47
發(fā)放導師紀念品····································································48
與績效、能力提升、晉升等相關(guān)的激勵措施································48
本章關(guān)鍵點·················································································51
第4章 設(shè)計導師制項目，推動導師制執(zhí)行············································52
4.1 項目的整體設(shè)計····································································52
項目范圍·············································································52
項目周期···········