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寬窄巷子的街與區(qū)

寬窄巷子的街與區(qū)

定 價(jià):¥680.00

作 者: 劉磊
出版社: 中國(guó)旅游出版社
叢編項(xiàng): 繪行繪影文旅系列叢書(shū)
標(biāo) 簽: 暫缺

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ISBN: 9787503270628 出版時(shí)間: 2023-08-01 包裝: 平裝-膠訂
開(kāi)本: 16開(kāi) 頁(yè)數(shù): 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  本書(shū)以寫(xiě)生長(zhǎng)卷的方式描繪了成都寬窄巷子詩(shī)畫(huà)般的街區(qū)生活,以圖文的闡述將寬窄巷子從保護(hù)性修復(fù)到空間再造,從城市底片到文化會(huì)客廳的歷程徐徐呈現(xiàn)。寬窄,既是建筑形態(tài),又是文脈印記。書(shū)中從“文、商、旅”融合的視角,解讀寬窄巷子“煙火撫人心”的哲學(xué)之道,“一院、一店、一景”的經(jīng)營(yíng)之道,“一街興一城”的發(fā)展之道。寬窄巷子已成為成都的城市文化范本和精神家園,是城市精神在守舊創(chuàng)新的文化延伸與守正出奇的市場(chǎng)創(chuàng)新中譜寫(xiě)的雙贏樂(lè)章。

作者簡(jiǎn)介

  劉磊,錦上添花文旅品牌的締造者,輕資產(chǎn)不夜城點(diǎn)亮文商旅地模式的創(chuàng)立和實(shí)踐者,“旅游+餐飲”的推行者,“高維設(shè)計(jì)”有此一說(shuō)的創(chuàng)始人,旅游占位系統(tǒng)的推廣者,導(dǎo)演主義設(shè)計(jì)的提出者,文旅大爆品戰(zhàn)略創(chuàng)始人,著名鄉(xiāng)村旅游研究者和微旅游提倡者,著名旅游街區(qū)設(shè)計(jì)學(xué)者

圖書(shū)目錄

寬窄巷子最成都························································· 001
 
文旅街區(qū) 王者榮耀························································· 002
追古溯今 一城兩巷························································· 011
破繭化蝶 精神家園························································· 023
 
守正出奇寬窄道························································· 045
 
政府高維 策劃絕殺························································· 046
母體基因 得天獨(dú)厚························································· 079
機(jī)遇不斷 錦上添花························································· 116
 
運(yùn)營(yíng)為王重實(shí)效························································· 153
 
場(chǎng)景致勝 消費(fèi)創(chuàng)新························································· 154
資源整合 奇招頻出························································· 182
 
展望未來(lái)皆可期························································· 217
 
寬窄旅游圈 一街興一城························································· 218
品牌到產(chǎn)業(yè) 延伸消費(fèi)鏈························································· 257
 
街區(qū)開(kāi)發(fā)區(qū)為重························································· 279
 
因地制宜 講究策略························································· 280
模式創(chuàng)新 迭代升級(jí)························································· 330
 
后記························································· 351
 
參考文獻(xiàn)························································· 355

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