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	當(dāng)前位置： 首頁出版圖書工具書社科工具書商務(wù)英語翻譯的理論應(yīng)用及實(shí)踐研究

	



    
    

    
商務(wù)英語翻譯的理論應(yīng)用及實(shí)踐研究

    

	
商務(wù)英語翻譯的理論應(yīng)用及實(shí)踐研究
	
	

	

	

	
定　價(jià)：￥98.00

	

			
					

						作　者：
						張麗麗
					

					

						出版社：
						中國紡織出版社
					

					

						叢編項(xiàng)：
						
					

					

						標(biāo)　簽：
						暫缺
					

				
	
	

    
	

                        
購買這本書可以去

                        
	

	

	

			
					

						ISBN：
						9787522901794
						出版時(shí)間：
						2023-03-01	
                        包裝：
						平裝					
					
					
					
					
						開本：
						16開
						頁數(shù)：
						
						字?jǐn)?shù)：
						 
					
					
				

        

   

    
    
    
	
	
	
	
內(nèi)容簡介

	

	
　　《商務(wù)英語翻譯的理論應(yīng)用及實(shí)踐研究》重點(diǎn)介紹商務(wù)英語翻譯過程中具有較高適應(yīng)性與實(shí)用性的理論，以及這些理論的應(yīng)用實(shí)踐。內(nèi)容分為三大部分，共20章。一部分介紹了商務(wù)英語翻譯的理論概述，二部分介紹了各種理論在商務(wù)英語翻譯中的理論應(yīng)用及實(shí)踐研究，三部分介紹了一些常見的商務(wù)英語翻譯類型。
	
	
	
   
	
	
	
作者簡介

	

	
　　張麗麗，畢業(yè)于北華大學(xué)，碩士學(xué)位，副教授，吉林農(nóng)業(yè)科技學(xué)院教師。研究方向?yàn)橛⒄Z教學(xué)法。近年來主編教材兩部；在省級以上普通期刊發(fā)表多篇論文；中文核心期刊發(fā)表三篇論文；主持了多項(xiàng)省級教科研項(xiàng)目。
	
	
	
	
	
	
圖書目錄

	

	
Pat One







Chapte 1The Concept and Meaning of Business English







Chapte 2Language Featues of Business English







2．1Language Expession







2．2Technical Tems







2．3Voca

ulay







2．4Syntax







2．5Conclusion







Chapte 3The Stylistic Style of Business English







3．1Choosing Appopiate Wods and Expession







3．2Concise Business English Expession







3．3Reasona

le Business English Style and Significant Coheent Logic







3．4Fomality of Style







3．5Pogammatic Fomat







3．6Conclusion







Chapte 4Standads and Pinciples of Business English Tanslation







4．1Guide the Tanslation Pactice of Business Activities







4．2Gasp the Tone Style of Business Texts and Repoduce the Polite Tone of the 



Oiginal Text Appopiately







4．3Pay Attention to the Syntactic Featues of Business Text，and the Woding should 



Confom to the Linguistic Featues of Official Lette Style







4．4Pinciple of Accuacy







4．5The Rule of Simplicity







4．6Confoms to Industy Noms







4．7Specification to Destination Pinciple







4．8Conclusion







Chapte 5Skills and Methods of Business English Tanslation







5．1Skills







5．2Method







5．3Conclusion







Chapte 6Stategies fo Business English Tanslation







6．1An Oveview of Business English







6．2Influence Factos of Coss-cultual Context on Business English Tanslation







6．3Specific Stategies fo Business English Tanslation in the Coss-cultual 



Context







6．4Conclusion











Pat Two







Chapte 7The Theoetical Application and Pactical Reseach of 



Functional Equivalence Theoy in Business English Tanslation







7．1Basic Meaning of Functional Equivalence Tanslation Theoy







7．2Tanslation Models of Business English fom the Pespective of Functional 



Equivalence Tanslation Theoy







7．3The Guidance of Functional Equivalence Theoy fo English Tanslation 



Teaching







7．4The Application of Ⅳ Functional Equivalence Theoy in Business English 



Tanslation







7．5Chinese-English Foeign Tanslation Stategies unde the Functional 



Equivalence Theoy







7．6Business English Contact Tanslation fom the Pespective of Functional 



Equivalence Theoy







7．7Concluding Remaks







Chapte 8The Theoetical Application and Pactical Reseach of 



Language Adaptation Theoy in Business English Tanslation







8．1Language Adaptation Theoy







8．2The Application of Adaptation Theoy in Tanslation Teaching fo Business 



English Majos







8．3The Application of Stuctual Adaptation to the Tanslation of Scientific and 



Technological Texts







8．4Stategies fo Intenational Business English Contact Tanslation fom the 



Pespective of Language Adaptation Theoy







8．5Conclusion















Chapte 9The Theoetical Application and Pactice of Skopos Theoy in 



Business English Tanslation







9．1Skopos Theoy







9．2Skopos Theoy Based English Tanslation Citeia fo Expot Food 



Packaging Text







9．3English Tanslation Stategies of Expot Food Packaging Text fom the 



Pespective of Skopos Theoy







9．4Skopos Theoy Based Advetising English Tanslation Stategy







9．5Tanslation Measues of Commodity Packaging English fom the Pespective of 



Skopos Theoy







9．6English Tanslation Teaching Model Innovation Stategies Unde Skopos 



Theoy of Tanslation







9．7Conclusion







Chapte 10The Theoetical Application and Pactical Reseach of 



Relevance Theoy in Business English Tanslation







10．1Relevance Theoy







10．2Pagmatic Equivalence in Business English Tanslation







10．3Using Relevance Theoy to Constuct Pagmatic Equivalence in Business 



English Tanslation







10．4English Text Reading Compehension Pocedues Based on Relevant Context of 



Business







10．5Business Cultue Tanslation Unde the Guidance of Relevance Theoy







10．6Tanslation of Business Lettes Unde the Guidance of Relevance Theoy







10．7Tanslation of Business Specifications and Contacts Unde the Guidance of 



Relevance Theoy







10．8Tanslation of Extenal Pu

licity Mateials Unde the Guidance of Relevance 



Theoy







10．9Conclusion







Chapte 11The Theoetical Application and Pactical Reseach of 



Communicative Tanslation Theoy in Business English 



Tanslation







11．1An Oveview of Communicative Tanslation Theoy







11．2Tanslation Stategies of Business English Lettes Unde the Guidance of 



Communicative Tanslation Theoy











11．3The Applica

ility of Communicative Tanslation Theoy in Business English 



Tanslation







11．4Application of Communicative Tanslation Theoy in Business English 



Tanslation







11．5The Implications of Communicative Tanslation Theoy fo Business English 



Tanslation







11．6Conclusion







Chapte 12The Theoetical Application and Pactical Reseach of 



Flexi

le Theoy in Business English Tanslation







12．1Flexi

le Theoy







12．2Ways to Adapt Theoy







12．3Business English Tanslation Pinciples Based on the Flexi

le Theoy







12．4Featues of Flexi

le Theoy







12．5Business English Tanslation on the Basis of Flexi

ility







12．6The Application of Flexi

le Theoy in Business English







12．7Conclusion







Chapte 13The Theoetical Application and Pactical Reseach of 



Cognitive Schema Theoy in Business English Tanslation







13．1Cognitive Schema Theoy







13．2Business English Tanslation Stategies Based on Cognitive Schema 



Theoy







13．3The Relationship Between Cognitive Schema Theoy and Business English 



Tanslation







13．4The Application of Ⅳ Schema Theoy in Business English Tanslation







13．5The Role of Schema Theoy in Business English Tanslation







13．6Stategies fo the Optimization of Business English Tanslation in Schema 



Theoy







13．7The Role of Schema Theoy in Business English Tanslation







13．8Conclusion







Chapte 14The Theoetical Application and Pactical Reseach of 



Intetextuality Theoy in Business English Tanslation







14．1An Oveview of Intetextuality Theoy







14．2The Relationship Between Intetextuality and Business English Tanslation







14．3Business English Tanslation Teaching Model fom the Pespective of 



Intetextuality











14．4The Role of Intetextuality in Business English Tanslation Leaning







14．5Implications of Intetextuality Theoy on Business English Tanslation 



Teaching







14．6The Application of Intetextuality Theoy in English Tanslation Teaching







14．7Conclusion







Chapte 15The Theoetical Application and Pactical Reseach of 



Metacognition Theoy in Business English Tanslation







15．1An Oveview of Metacognitive Theoy







15．2The Pactical Application of Metacognitive Theoy in Business English 



Tanslation







15．3Reseach on the Coelation 

etween Metacognitive Stategies and English 



Leaning Applications







15．4Conclusion







Chapte 16The Theoetical Application and Pactical Reseach of 



Constuctivism in Business English Tanslation







16．1The Philosophy and Psychology Oigins of the Constuctivism







16．2Contempoay Schools of Constuctivism







16．3Connotation of Constuctivism Leaning Theoy







16．4Basic Popositions of Constuctivism Teaching Theoy







16．5Using Constuctivism to Guide Business English Tanslation Teaching







16．6Tanslation Standads Unde the View of Constuctivism







16．7Stategies fo Business English Tanslation Unde the Guidance of 



Constuctivism







16．8Conclusion















Pat Thee







Chapte 17Commecial Advetising and Tanslation







17．1The Coss-cultual Chaacteistics of Commecial Advetising Tanslation







17．2Commecial Advetising Tanslation Stategies Unde Cultual Factos







17．3Analysis of the Economic Benefits of Commecial Advetising Tanslation







17．4Commecial Advetising Tanslation Pinciples







17．5Commecial Advetising Tanslation Methods







17．6Chaacteistics of Advetising Language Tanslation















17．7Rhetoical Skills in Advetising Language Tanslation







17．8Tanslation of Commecial Advetisements fom the Pespective of Relevance 



Theoy







17．9Application of the Puposiveness Pinciple in Advetising Tanslation







17．10The Application of the Coheence Pinciple in Advetising Tanslation







17．11Conclusion







Chapte 18Tademaks and Tanslation







18．1The Concept of Tademak and Its Impotance







18．2Chaacteistics of Tademak Tanslation







18．3Methods of Tademak Tanslation







18．4Pinciples of Tanslation of Tademak Wods







18．5Some Existing Po

lems in Tademak Tanslation







18．6Cultual O

stacles Encounteed in the English Tanslation of Tademaks and 



Countemeasues







18．7Application of Skopos Theoy in Tademak Tanslation







18．8Conclusion







Chapte 19Business Contact and Tanslation







19．1The Connotation and Reseach Pespective of Business Contact







19．2Standad fo Tanslation of Business Contacts







19．3Pinciples of Intenational Business Contact Tanslation







19．4Requiements fo Tanslation of Intenational Business Contacts







19．5Chaacteistics of Business English Contact Language







19．6Intenational Business English Contact Tanslation Stategies fom the 



Pespective of Language Adaptation Theoy







19．7Tanslation Stategies of Business Contacts fom the Pespective of Skopos 



Theoy







19．8Tanslation Skills of Long Sentences in English Business Contacts fom the 



Pespective of Coss-cultual Communication







19．9Coss-cultual Factos Affecting Business Contact Tanslation







19．10Conclusion







Chapte 20Business Coespondence and Tanslation







20．1Business Lette Pveview







20．2Stylistic Featues of Business Lettes







20．3Tanslation Stategies fo English Business Lettes







20．4Tanslation Stategies fo Business English Lettes unde the Guidance of 



Communicative Tanslation Theoy







20．5The Influence of Cultual Diffeences on the Tanslation Pinciples of Business 



Lettes







20．6Tanslation Stategies of Business English Lettes fom the Pespective of 



Pagmatics







20．7Conclusion











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