內(nèi) 容 提 要本書從概念體系、基礎(chǔ)理論，到旅游目的地管理的利益相關(guān)群體，再到旅游目的地的管理實踐，建構(gòu)起對旅游目的地管理的認知邏輯鏈條，以幫助讀者逐步建立對旅游目的地管理的感知，并且通過案例來解讀相關(guān)概念和方法的實際運用場景。本書在每章開頭用思維導(dǎo)圖呈現(xiàn)出該章知識強化點及各要點間的邏輯關(guān)系，便于讀者對本書的全面掌握。此外，每章的學(xué)習(xí)目標和關(guān)鍵詞（中英文對照） ，也在章節(jié)開頭作了說明，便于使用本書的讀者進行對照學(xué)習(xí)。AbstractThis book constructs the cognitive logic chain of tourism destination management from the concept system and basic theory to the stakeholders ， and then to the management practice of tourism destination， so as to help readers gradually establish their perception of tourism destination management， and interpret the practical application scenarios of relevant concepts and methods through cases. At the beginning of each chapter， the knowledge strengthening points of this chapter and the logical relationship among the points are listed with a knowledge graph， so that readers can fully master the book. In addition， the learning objectives and technical words （in Chinese and English） of each chapter are also indicated at the beginning of the chapter， which is convenient for readers who use the book to learn by comparison.
目錄 Chapter 1 Introduction ／001 1.1 Conceptual System of Tourism Destination Management ／002 1.1.1 Tourism Destination ／002 1.1.2 Tourism Destination System ／004 1.1.3 Types of Tourism Destination ／006 1.2 Theoretical System of TourismDestination Management ／009 1.2.1 Place Theory ／009 1.2.2 Tourism Destination Competitiveness Theory ／013 1.2.3 Tourism Destination Life Cycle Theory ／018 1.2.4 Criticism and Revision of Life Cycle Theory ／022 1.3 The Significance of Tourism Destination Management ／026 1.3.1 Call from the Social Needs ／026 1.3.2 Call from the Environmental Needs ／026 1.3.3 Call from the Cultural Needs ／027 Chapter 2 The Community Management of Tourism Destination ／029 2.1 The Community Management Model and Experience of Tourism Destination ／030 2.1.1 Community and Tourism Destination Community ／031 2.1.2 Tourism Destination Community Management Model ／033 2.1.3 Tourism Destination Community Management Experience ／037 2.2 Promotion of Community Participation in Tourism Destination ／041 2.2.1 Introduction ／041 2.2.2 The Present Situation of Community Tourism Development in China ／045 2.2.3 Countermeasures to Promote Effective Community Participation ／047 Chapter 3 The Tourist Management of Tourism Destination ／052 3.1 Motivation and Behavior of Tourists in Tourism Destination ／053 3.1.1 Tourist Motivation ／054 3.1.2 Tourist Behavior ／057 3.2 Overview of Tourist Management in Tourism Destination ／061 3.2.1 Origin and Development of Tourist Management ／062 3.2.2 Current Situation of Tourist Management in Tourism Destination ／063 3.3 Content of Tourist Management ／065 3.3.1 Tourist Carrying Capacity Management ／065 3.3.2 Tourist Experience Management ／072 3.3.3 Tourist Uncivilized Behavior Management ／075 3.3.4 Tourist Satisfaction Management ／076 Chapter 4 Service Management of Tourism Destination ／079 4.1 Management of Tourism Destination Service Enterprise ／081 4.1.1 Definition of Management of Tourism Destination Service Enterprise ／081 4.1.2 Main Content of Management of Tourism Destination Service Enterprise ／081 4.1.3 Corporate Social Responsibility of Tourism Destination Service Enterprise ／083 4.2 Service Quality Management of Tourism Destination ／085 4.2.1 Service Quality ／085 4.2.2 Service Quality Problems Recognition and Correction ／086 4.2.3 Service Quality Measurement ／088 4.2.4 Integrated Quality Management of Tourism Destination ／089 4.3 Safety Management of Tourism Destination Services ／092 4.3.1 Safety of Tourism Destination ／092 4.3.2 Safety Precautions and Responses for Tourism Destination ／094 4.3.3 Tourism Destination Crisis ／097 4.3.4 Tourism Destination Crisis Management ／100 Chapter 5 Tourism Destination Planning and Development Management ／104 5.1 Tourism Destination Planning and Management ／105 5.1.1 Rural Tourism Destination Planning and Management ／105 5.1.2 Urban Tourism Destination Planning and Management ／109 5.1.3 Scenic Tourism Destination Planning and Management ／111 5.2 Tourism Destination Development Management ／114 5.2.1 Tourism Destination Project Planning ／114 5.2.2 Tourism Destination Product Development ／117 Chapter 6 Tourism Destination Marketing Management ／124 6.1 Tourism Destination Marketing Strategy ／125 6.1.1 Tourism Destination Marketing Overview ／126 6.1.2 Theories of Tourism Destination Marketing ／131 6.1.3 Strategy Design of Tourism Destination Marketing ／134 6.2 Brand Management of Tourism Destination ／150 6.2.1 Concept of Tourism Destination Brand ／150 6.2.2 Marketing of Tourism Destination Brand ／151 6.2.3 Management of Tourism Destination Brand ／157 Chapter 7 Intelligent Management of Tourism Destination ／166 7.1 Informatization Construction of Tourism Destination ／167 7.1.1 Introduction of Tourism Destination Informatization ／167 7.1.2 Informatization Management of Tourism Destination ／170 7.1.3 Tourism Destination Information System ／175 7.2 Intelligent Tourism ／177 7.2.1 Introduction of Intelligent Tourism ／177 7.2.2 Intelligent Tourism Destination ／181 Chapter 8 Sustainable Development of Tourism Destination ／186 8.1 Environment Management of Tourist Destination ／188 8.1.1 Overview ／188 8.1.2 Research Trend of Sustainable Tourism at Home and Abroad ／189 8.1.3 Research Trend of Tourism Environment Management at Home and Abroad ／191 8.1.4 Sustainable Tourism and Tourism Destination Environment Management ／192 8.1.5 Tourism Destination Environment Management Content ／192 8.1.6 Environment Management Characteristics of Tourism Destination ／195 8.1.7 Basic Functions of Tourism Environment Management ／197 8.1.8 Ways to Achieve Tourism Destination Management ／199 8.2 Tourism Destination Industry Management ／201 8.2.1 Overview ／201 8.2.2 Tourism Destination Industry System ／208 8.2.3 Tourism Destination Industry Layout ／215 8.2.4 Tourism Destination Industry Integration ／223 8.2.5 Principles of Sustainable Development of the Tourism Destination Industry ／226 8.3 Development Trend of Tourism Destination ／233 8.3.1 Development of Tourism Destination in the New Era ／233 8.3.2 Sustainable Development Paths for Tourism Destination ／240
鄂公網(wǎng)安備 42010302001612號 