Reading and Writing Section Unit 1 Design Ethics 3 Part 1 Design for Survival and Survival through Design: What Can We Do? 3 Pre-reading Activities 3 Post-reading Activities 8 Part 2 Design for Personal Needs 10 Part 3 Confucian Design Ethics 13 Part 4 Writing Skill 16 Unit 2 Bauhaus 20 Part 1 The History of Bauhaus 20 Pre-reading Activities 20 Post-reading Activities 26 Part 2 Bauhaus at the Barbican: Art as Life 27 Part 3 Water Gropius and His Masterpieces 31 Part 4 Writing Skill 32 Unit 3 Chinese Traditional Arts and Crafts 34 Part 1 Paper cutting 34 Pre-reading Activities 34 Post-reading Activities 39 Part 2 Embroidery 40 Part 3 Kite 44 Part 4 Writing Skill 45 Unit 4 Animation and Cartoon 48 Part 1 Animation 48 Pre-reading Activities 48 Post-reading Activities 55 Part 2 Cartoon 56 Part 3 Sustainable Development Strategy of Chinese Animation Industry 59 Part 4 Writing Skill 60 Unit 5 Stories of Designers 65 Part 1 Raymond Loewy―the Man Who Streamlined the Sales-Curve 65 Pre-reading Activities 65 Post-reading Activities 70 Part 2 Fashion Queen―Coco Chanel 72 Part 3 Shigeo Fukuda, Japan 76 Part 4 Writing Skill 78 Unit 6 Design Management 82 Part 1 What is Design Management? 82 Pre-reading Activities 82 Post-reading Activities 86 Part 2 Why is Design Management Important? 88 Part 3 Why is Design Management Important?② 90 Part 4 Writing Skill 92 Unit 7 Contemporary Japanese Design 96 Part 1 Contemporary Japanese Design 96 Pre-reading Activities 96 Post-reading Activities 102 Part 2 Hayao Miyazaki As Animator 104 Part 3 英漢對(duì)比閱讀 107 Part 4 Writing Skill 108 Unit 8 Green Design 112 Part 1 Sustainable Design 112 Pre-reading Activities 112 Post-reading Activities 116 Part 2 Reading Exercises 118 Part 3 英漢對(duì)比閱讀 120 Part 4 Writing Skill 122 Viewing, Listening and Speaking Section Unit 1 Design Ethics 127 Part 1 Background Information 127 Part 2 Lead In 127 Part 3 Listening Strategy―Making Predictions 128 Part 4 Listening 130 Passage 1 When Clients Ask You to Copy Another Design 130 Passage 2 Victor Papanek 131 Passage 3 The Social and Moral Responsibilities of the Designer 132 Part 5 Viewing 133 Clip 1 Dieter Rams’ Commandments 133 Clip 2 Memphis 135 Clip 3 Objects of Desire 137 Part 6 Speaking 139 Unit 2 Bauhaus 140 Part 1 Background Information 140 Part 2 Lead In 140 Part 3 Listening Strategy―Making Predictions 141 Part 4 Listening 143 Passage 1 Bauhaus 143 Passage 2 Visual Communication 144 Passage 3 A Famous Designer in Bauhaus―Wilhelm Langenfeld 145 Part 5 Viewing 147 Clip 1 Inauguration of the Bauhaus in Dessau 147 Clip 2 The Bauhaus Body Part in Dessau 149 Clip 3 Bauhaus Staff Building and Its Ending in Dessau 151 Part 6 Speaking 153 Unit 3 Chinese Traditional Arts and Crafts 154 Part 1 Background Information 154 Part 2 Lead In 154 Part 3 Listening Strategy―Making Inferences 155 Part 4 Listening 157 Long Conversation Folk Art 157 Passage 1 Longquan Celadon 158 Passage 2 Traditional Chinese Arts and Crafts in Danger 159 Part 5 Viewing 161 Clip 1 Dunhuang Art 161 Clip 2 Court Ladies Preparing Newly-Woven Silk 162 Clip 3 Qipao 164 Part 6 Speaking 165 Unit 4 Animation and Cartoon 166 Part 1 Background Information 166 Part 2 Lead In 166 Part 3 Listening Strategy―Making Inferences 167 Part 4 Listening 169 Long Conversation Cartoons 169 Passage 1 Motion 170 Passage 2 Animation Industry 171 Part 5 Viewing 173 Clip 1 The films of Pixar Animation Studios 173 Clip 2 China International Cartoon and Animation Festival 173 Clip 3 Squash and Stretch 175 Part 6 Speaking 176 Unit 5 Stories of Designers 177 Part 1 Background Information 177 Part 2 Lead In 177 Part 3 Listening Strategy―Taking Notes 177 Part 4 Listening 178 Long Conversation Graphic Design 178 Passage 1 Famous Interior Designers 179 Passage 2 Fashion Queen―Coco Chanel 181 Part 5 Viewing 182 Clip 1 Tom Ford Has Many Talents 182 Clip 2 Ieoh Ming Pei and the Louvre 183 Clip 3 Hartmut Esslinger’s Advice for Designers 185 Part 6 Speaking 186 Unit 6 Design Management 187 Part 1 Background Information 187 Part 2 Lead In 187 Part 3 Listening Strategy―Taking Notes 188 Part 4 Listening 188 Passage 1 Educating for the Future 188 Passage 2 Design Management Students Work to Empower the Craft Industry in Ecuador 190 Passage 3 Design Department Manager: Job Description and Duties 192 Part 5 Viewing 193 Clip 1 Design Thinking 193 Clip 2 Hasso Plattner Institute of Design 195 Clip 3 Desire Path 197 Part 6 Speaking 197 Unit 7 Contemporary Japanese Design 198 Part 1 Background Information 198 Part 2 Lead In 198 Part 3 Listening Strategy―Memorizing Better 199 Part 4 Listening 200 Passage 1 The Japanese Rock Garden 200 Passage 2 Yayoi Kusama 201 Passage 3 Kimono 203 Part 5 Viewing 205 Clip 1 205 Clip 2 A Tea Bowl 206 Clip 3 Ikebana 207 Part 6 Speaking 209 Unit 8 Green Design 210 Part 1 Background Information 210 Part 2 Lead In 210 Part 3 Listening Strategy―Structure of English News Report 211 Part 4 Listening 211 Passage 1 What is Green Architecture? 211 Passage 2 Design Plays an Important Role in Life and Economy 212 Passage 3 The January Fashion Show: Future Fashion 214 Part 5 Viewing 216 Clip 1 Designers Set Sights on Social Responsibility 216 Clip 2 Fashion School Adopts Environmental Textiles 218 Clip 3 Eco Design Fair Offers Green Ideas 219 Part 6 Speaking 221