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跨境電商英語

跨境電商英語

定 價:¥39.00

作 者: 王小妮
出版社: 立信會計出版社
叢編項:
標 簽: 暫缺

ISBN: 9787542972163 出版時間: 2023-08-01 包裝: 平裝
開本: 16開 頁數(shù): 157 字數(shù):  

內(nèi)容簡介

  本書共有12個單元,主要內(nèi)容包括跨境電商概述、跨境電商主要平臺介紹、跨境電商選品策略、跨境電商物流操作、跨境電商市場營銷、跨境電商客服服務、跨境電商合規(guī)理論等。本書各單元分為Section A和Section B兩部分。其中,Section A為主課文,以語言輸入和跨境電商基礎知識為主,注重培養(yǎng)學生語言技能和專業(yè)能力;Section B為副課文,以跨境電商流程中的實操步驟為主,指導學生在平臺中用英語完成業(yè)務。本書注重實用性,選取真實案例,圖文豐富,配有視頻資料。本書適合高等職業(yè)院校應用英語專業(yè)、商務英語專業(yè)、跨境電商專業(yè)的學生使用。

作者簡介

暫缺《跨境電商英語》作者簡介

圖書目錄

Unit One Overview of Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Two AliExpress E-commerce Platform
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Three E-commerce Platform
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Four Production Selection in Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Five Product Description in Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Six Pre-sale Service of Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Seven After-sale Service of Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Eight Logistics of Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Nine Overseas Warehouses of Cross-border E-commerce
Learning Objectives

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